CEO Survey: How Are U.S. Tariffs Impacting Your Business? 

Tariffs are nothing new, but recent moves by President Donald Trump have rocked the global economy. As of August 2025, multiple tariffs have already gone into place, while others have experienced delays as politicians continue negotiation.  

Our readership is made up primarily of U.S. CEOs and senior executives — leaders who, like you, are making high-stakes decisions in real time. We want to know how the recent tariff fluctuations are affecting your business now, and what changes you are making as a result.  

This survey is your chance to see how other top executives are adapting to the unstable market and identify strategies that could work for your own organization.  

Please take a few minutes to share your insights with our team.  

*This information will remain confidential and is only for our records. Any data collected from this survey will be used anonymously in a later report.  

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1. How have recent U.S. tariffs affected your company’s overall cost structure and profit margins? *

• No significant impact
• Slight increase in costs, minimal impact on margins
• Moderate increase in costs, noticeable margin pressure
• Significant increase in costs, major margin erosion
• Costs have decreased due to strategic adjustments

2. Have you adjusted your pricing strategy to offset increased costs from tariffs? *

• No change to pricing strategy
• Slight price increase to partially offset costs
• Significant price increase to fully offset costs
• Introduced new pricing tiers or value-based pricing
• Reduced prices to maintain competitiveness despite higher costs

3. How have customers responded? *

• No noticeable change in purchasing behavior
• Slight decrease in demand
• Significant decrease in demand
• Increased demand due to perceived product value
• Mixed reactions depending on product category

4. Which parts of your supply chain have been most affected? *

• Raw material sourcing
• Manufacturing
• Logistics/shipping
• Packaging
• No significant supply chain disruptions

5. What steps have you taken to mitigate these impacts? *

• Secured alternative suppliers
• Relocated production facilities
• Negotiated better freight terms
• Switched to local or alternative materials
• Other

6. If tariffs remain in place for the next five years, how will your business model evolve? *

• No significant changes planned
• Greater focus on domestic production
• Increased automation to lower costs
• Expansion into non-tariff global markets
• Development of new product/service lines
• Other

7. What contingency plans or strategic pivots are you preparing in case tariffs expand to additional goods or regions? *

• No contingency plans in place
• Flexible supplier contracts to adapt quickly
• Preemptive product redesign or substitution
• Stockpiling critical materials or goods
• Diversifying revenue streams through acquisitions or partnerships

(Optional) Do you have anything else you wish to share regarding the recent tariffs or the affect on your company?

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